Dan Yaeger is founder and principal of Yaeger Communications, a marketing firm specializing in economic development and travel industry marketing since 1988. Since that time, he has served more than 75 clients representing a variety of industry categories including financial services, real estate, high technology, retail, hospitality, culture, manufacturing, and professional services. His client experience includes creation of destination planning programs for cities, towns, and regions including the Blackstone River Valley National Heritage Corridor and other destinations throughout the U.S. and abroad.

Mr. Yaeger has also served as director of museums and other non-profit organizations. His experience includes several years of directing the administration and market research of the “Spirit of Massachusetts” state promotion campaign for the Massachusetts Office of Travel and Tourism, direction of the “Discover the Merrimack” marketing effort for Lowell and the Merrimack Valley in Massachusetts, and direction of the Massachusetts Tourism Coalition, the state’s private, non-profit visitor industry association.

Mr. Yaeger helped pioneer “The Art of Partnering,” developing cooperative marketing campaigns for travel destinations and cultural businesses. His work in this area has influenced tourism marketing efforts throughout New England, the U.S., the United Kingdom and Australia. He has developed programs in sustainable tourism, eco-tourism, agri-tourism, and cultural heritage tourism.

Mr. Yaeger has been a member of the Travel Industry Association of America, American Association of Museums, International Association of Convention & Visitors Bureaus, National Trust for Historic Preservation, Meeting Planners International, American Society of Association Executives, Society of Incentive Travel Executives, National Tour Association, American Bus Association, American Marketing Association, and the Advertising Club of Greater Boston.

In addition to his marketing background, Mr. Yaeger is a commercial artist and copywriter, with credits in Yankee Magazine, Boston Globe Magazine, Industry Magazine, Museum News, World Monitor Magazine, Boston Business Journal, St. Louis Business Journal, and other publications.

Mr. Yaeger holds an undergraduate degree from Gettysburg College, earned his master’s degree from Harvard University, and is currently a fellow at Brown University’s John Nicholas Brown Center for the Study of American Civilization.