According to the World Conservation Union there are four major principles of
sustainable tourism development:

1. Ecological sustainability: Development is compatible with the maintenance of
essential ecological processes, biological diversity, and biological resources.

2. Cultural sustainability: Development increases people's control over their
lives, is compatible with the culture and values of those affected, and maintains and strengthens community identity

3. Economic sustainability: Development is economically efficient and resources
are managed so they can support future generations.

4. Local sustainability: Development is designed to benefit local communities
and sustain profits for local businesses.

– Organization of American States


Blackstone Valley Tourism Council

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Lilly Kayamba, Rwanda

Lilly Kayamba supports the Sustainable Tourism Planning and Development Laboratory using her international experience in two program presentations: Market Analysis & Projection Considerations and Marketing & Promotion.

Kayamba, from Rwanda, was born in Uganda and raised in Kenya, Africa. Throughout her travels she realized that most people in these countries live in poverty, and have weak leadership structures. Kayamba thus made a commitment to make a difference in peoples’ lives through community redevelopment.

Kayamba obtained her undergraduate degree at the American University in Africa. She then worked for an international corporation, being responsible for promotion and marketing. This is where she learned that leadership in the public and private sector is important to organizational development. This experience forced her to reconsider her career path. She decided to pursue an MBA in Organizational Leadership at Johnson & Wales University in Rhode Island.

Ms Kayamba joined the Blackstone Valley Tourism Council as a Research Analyst. Kayamba has specialized in research and analysis of minority-owned businesses.

Her current desire is to bring the Sustainable Tourism Planning and Development Laboratory to third-world countries such as Rwanda, to develop a tourism program that will build better lives for its residents and the world at large.

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