Below you will find
added info to the components included in
our strategic tourism planning and
development services:
General Background Analysis
Perform initial analysis of
geographic boundaries, assessing
history, culture, climate, natural
resources and existing economic patterns
to determine potential for tourism
development. Assess impacts of
development on cultural traditions and
values, and the environment. This study
will provide the basis for upcoming
activities.
Infrastructure Analysis and
Recommendations
This component will focus on
evaluating existing access and
infrastructure, as well as planned and
approved programs. Constraints on
infrastructure development needed for
tourism development will be evaluated
and additional items recommended.
Visitor Attractions and Activities,
and their Improvement
Participants will determine existing
and potential primary and secondary
attractions (natural, historical,
cultural, commercial), as well as
required improvements and conservation
objectives. The positive and negative
impacts on attracting visitors will be
considered.
Visitor Facilities and Services, and
their Improvement
Inventory existing and planned
accommodations, including tour and
travel operations, restaurants, banking
and money exchange, handicraft,
specialty and convenience shopping,
medical facilities and services, post
offices and shipping, public safety and
visitor information services.
Considerations to visitor facilities and
services will be addressed.
Recommended extent and forms of
tourism
Determine the most appropriate volume
and character of tourism, based on an
evaluation of visitor attractions and
activities, visitor satisfaction
objectives, carrying capacity of the
area, etc.
Market Analysis and Projections
Analyze visitor arrival patterns and
trends in the target area and
surrounding regions, as well as the
impacts of existing or potential
competing visitor destinations.
Establish market targets by number of
visitors, type, country, region of
origin, socioeconomic group, interest
groupings, length of stay, etc. Use
these targets to project the number,
type and quality level of
accommodations, facilities, services and
infrastructure required in your
destination.
Recommended Tourism Development
Policy and Structure Plan
Using the data previously researched
and analyzed, develop time-phased
development plan. This study would
include types and location of visitor
attractions, designated tourism
development regions or areas (tourism
zones) and transportation linkages.
Recommend tour patterns and programs,
with visitor excursion routes or
circuits.
Economic Analysis and Recommendations
Calculate present and projected
economic impact of tourism by the
standard measurements of contribution to
GNP, GDP, or the regional economy, gross
and net foreign exchange earnings,
extent and types of national or regional
economic leakage, income generated, the
multiplier effect, direct, indirect and
induced employment generated and
contribution to government revenues.
Environmental Considerations and
Recommendations
Identify environmental problems
generated by tourism and recommend ways
to lessen them immediately and in the
future. Develop environmental
protection/conservation policies and
programs.
Sociocultural Considerations and
Recommendations
Evaluate existing and potential
positive and negative sociocultural
impacts resulting from tourism. Define
ways to lessen negative impacts and
reinforce positive ones. Develop actions
to generate public awareness and achieve
community involvement in all aspects of
tourism.
Institutional Consideration and
Recommendations
Review/evaluate existing
organizational structures and
legislation related to tourism; develop
recommendations required for the
effective management of tourism,
including capital resources and
development incentives. Propose private
and public sector education and training
programs to provide requisite manpower.
Marketing and Promotion
Recommendations
Develop marketing objectives and
strategies, with specific promotion
programs, cost estimates and possible
sources of funding. Evaluate roles of
public and private sectors in promotion.
Recommendations on overseas and local
promotion representation will be
addressed.
Plan Assessment and Evaluation
Benchmarks and evaluation, to
determine success, are vital to
planning. The Lab will work to provide
success targets and timeline benchmarks
to evaluate and reinforce the action
plan created at the Laboratory.
Crisis Management
Every destination at one time or another
will undergo some type of crisis. The
key to sustainability of a destination
is pre-planning. The principles of a
crisis management plan will be discussed
and a Crisis Management Plan outline
will be prepared during the workshop.
Plan Creation, How to Implement and
Monitor
Bring together all the components and
create a development action plan,
including cost estimates, funding
sources and identification of
responsible parties. This final project
will specify implementation procedures,
including the respective roles of
government and other agencies, as well
as the private sector, standards for the
design and development of visitor
facilities, requirements of zoning and
other land use constraints, use of
incentives or disincentives to encourage
development according to the plan, and
techniques and procedures to monitor the
plan implementation and the progress of
tourism in general.
